Cartoons for business
Cartoons are brilliant mnemonics.
When you emphasise your main points with cartoons which encapsulate your message, your time with your audience hasn't been wasted. Usually, the wackier the cartoon, the better it's remembered!
And avoid death by bullet-point!
Here are some cartoons specifically designed for PowerPoint presentations for a variety of clients.
There are three ways of working:
1. The client knows exactly what he wants, and tells me what to draw.
2. The client knows what parts of his script he wants to emphasise (usually the difficult concepts), but doesn't have any real idea what the drawing should look like.
3. The client gives me the script and tells me to produce as many pencil roughs as possible, then decides which he wants.
All drawings can be produced as full PowerPoint slides, and can be priced to suit most budgets.
Promoting the idea that most best practice ideas come from the shop floor, not something arbitrarily ordained by a distant management.
This won the advertising cartoonist of the year award. Nice one.
Poster promoting the Royal Mail emergency linkline.
Emphasising that care and attention should be taken when dropping a tail-lift. The guys in the yards loved this one!
Royal Mail driver information poster- don't tailgate!
The blocks represent departments within the company- loose, not working together.
The departments have now melded into a firm wall
All the staff must play their part.
And this client's answer- a 'shite converter'. of course, it all depends on the company...